Ljubljana has been honored with the designation of being the best destination in all of Europe during 2022, and received a 10 million euro promotion valuation, with four million travelers from around the globe seeing the honor on the European Best Destinations website.
Ljubljana was declared the best green capital in Europe with the value of promoting this title set at 1.6 million euros back in 2021.
“World travelers love Ljubljana, which boasts an exceptional quality of life, green areas, accessibility, safety, tolerance, and is a multicultural, optimistic, sporty and family-friendly destination” Maximilien Lejeune, director of European Best Destinations said.
“Thanks to Ljubljana’s incredible international support, its strong identity and branding of its tourist offer, tourist activities, partnerships with hotels, shops and institutions, Ljubljana won this important recognition and received international promotion worth more than 10 million euros. Congratulations to the entire team for this incredible achievement,” European Best Destinations continued.